Creating Software Product Value in China

China has become a formidable player and continues to experience strong growth in a dynamic global market for software development. This highly competitive environment makes maximizing the creation of software product value both difficult and important. When looking at a software product, different stakeholder groups—purchasers, users, software managers, and developers—have different notions of value. This study examines the stakeholder perspectives and criteria used to select and prioritize software release requirements in three groups of software development companies: Chinese companies with a domestic market, Chinese companies with an international market, and Western companies operating in China. The results are similar for all three groups, except for after-sales support, which was a significantly greater concern for Chinese companies with an international market.