Pricing system for seeking optimal prices in the diet foods market

The purpose of this study is to introduce a case study on the application of data mining technology to the matter of pricing in business, and to clarify the latent risks contained in that process. In this paper, we have used data mining technology to analyze the purchase history data of customers for the purpose of discovering the price pattern that maximizes store profits. We describe the processes from data analysis to implementing a business plan, and we consider the risks involved in the business application of data mining.