Media study: Motion graphics

The article examines the interplay of design, technology and interactivity shaping the production of motion graphics. It combines the perspectives on media technology and systems with an awareness of the creative process, the audience and the trends shaping content. Motion graphics is used as a means of expression for millions of people, a fact which, with all its advantages and limitations compared to static design, ensures it a place in recent history as no other means of creative expression or communication has had. Such a change in the relationship user/audience-producer/designer will surely result in another great change in the structure of digital space. Using the interpretative method of media analysis, the paper explores the genre, narrative and technological features of motion graphics.