Research on CRM Performance Evaluation Based on Fuzzy Comprehensive Algorithm

In order to increase the CRM system implementation success rate in enterprise, enhance competitiveness and management level of the enterprise, enable the enterprise to better adapt to fierce market competition, an in-depth study on effect evaluation of the CRM system is conducted. The CRM performance evaluation method based on fuzzy comprehensive evaluation is proposed with the combination of the implementation status and application characteristic of the CRM system in the enterprise, the evaluation index system is established according to the balanced scorecard principle, and the fuzzy comprehensive evaluation mathematical model of the CRM performance evaluation is established then the correctness of the theoretical research is verified via an example.