Garment design at the age of experience economy

After the human society has entered into the 21st century, one new economic form-experience economy followed service economy appeared, which is a new stage of economic development since1990s. As the experience economy is forming, consumers’ attention on the garment products has been changing from their inherent function to pleasant emotion experience which would help to quiet human’s soul. That is, the pure inclination towards rational demand has developed into individuation demand to pursue self-fulfillment. At the same time, the connotation of garment design also changed in terms of this trend. The product would not only have the value of inherent function, but also have the intrinsic value of culture and spirit. Based on experience economy, experience designing and experience, the paper analyzes the main features of garment design in experience economy times, illustrates the related methods and principles of experiencing garment design and tries to offer an instructive thought to experiencing garment design.