The differences of end users' cognitions on corporation strategic factors among four situations

For enterprises e-business, it is important to realize the relationships between business strategy and information system/technology (IS/IT) strategy from end users' perspectives. In this research, we analyze whether the differences are significant or not in end users' cognitions on corporation strategic factors among four situations divided by information system flexibility and information resource visibility. The results suggest that cognitions on the corporation strategic factors among four situations from IS/IT contexts are significantly different. We suggest that top managers pay more attention to understanding the differences of end users' cognitions among different situations in IS/IT contexts, in order to achieve alignment between IT/IS strategy and business strategy.