Research on the Technological Innovation Risk Management in Promoting Enterprise Sustainable Development

The survival and sustainable development capability (SSDC) of enterprises can enable enterprises to adapt to the changes of environment in their process of formation and development. Recurring to a good managerial structure and system, the SSDC of enterprises can also enable enterprises to keep competitive advantages in a number of industries. Then, SSDC is the basic conditions for enterprises to keep continuing survive, growth and sustainable development. It is similar to the existence and development of the nature, the phenomenon of life cycle also exists for enterprises. Every enterprise has it's life cycle of come into being, maturation, aging, and death. In many countries, 40% of the new enterprises can not able to survive for 10 years. The problem of survival difficulty and short-time life for enterprises has attracted widespread concern. However, as long as the proper management and suitable environment for enterprises, their survival, longevity and sustainable development is possible. As an important content of enterprise management, enterprise risk management comes from the needs of enterprise and socio-economic development. Enterprise risk management helps enterprises to reduce or eliminate various types of risk, thus conducive for enterprises to get expected profits. While, as an important content of enterprise risk management, the enterprise technological innovation risk management enables enterprises to minimize the loss of technological innovation risk, and it can reduce or eliminate the damage to the entire economy, thus facilitating the sustainable development of enterprises. The technological innovation risk management capability of enterprise has become one of the key elements that can determine the survival and sustainable development of enterprises. The main task of the paper is to enable enterprise to become a sustainable development organization. Based on the analysis for the necessary of strengthening enterprise technological innovation risk management, the paper analyzes the technological innovation risks. It includes the impact factors of technological innovation risk and the characteristics of technological innovation risk. Furthermore, the paper uses qualitative and quantitative method to illustrate how to make risk identification and risk assessment.