E-commerce privacy and trust: Overview and foundation

The proliferation of the Internet has given rise to electronic commerce or e-commerce. Each year consumer privacy becomes more of an issue. There are a number of actions that online merchants can take to give a sense of security to their customers in addition to actions that consumers can take to ensure their own privacy. This review is an overview of the issues found in the e-commerce literature and is provided as a foundation for future research regarding the issues of privacy and trust in e-commerce.