Matching the STI /DUI mode of learning dynamically to realize continuous innovation: A case study of CIMC group

The China International Marine Containers (Group) Ltd. (CIMC) is one of the first container manufacturers and sino-foreign joint ventures in China. The CIMC has achieved the saltant transition from a market follower to the industry leader through the continuous innovation. CIMC’s success could be attributed to its matching the STI-mode (Science, Technology and Innovation) learning and the DUI-mode (Doing, Using and Interacting) learning dynamically with its development phases. This paper uses a detailed case study to describe how the CIMC matches the STI and DUI mode of learning dynamically with its development phases to realize continuous innovation. Experiences behind CIMC are important for many other manufacturing firms in developing countries.