Automatic personal preference acquisition from TV viewer’s behaviors

The demand for information services considering personal preferences is increasing. In this paper, we propose a system for automatically acquiring personal preferences from TV viewer’s behaviors. Our system firstly extracts intervals of interest and estimates the interest degree for each extracted interval based on the temporal patterns in facial changes by Hidden Markov Models (HMMs). Then, the viewer profile is created by associating the interest degrees with the content information described in the metadata of the watched program. Experimental results have shown that the proposed methods are able to correctly estimate interest degrees for extracted intervals with a precision rate of 73.1% and a recall rate of 68.8%, and that the created viewer profiles are comparable to the actual preferences of each viewer.