Morphological approach to electronic shopping

In the paper, combinatorial synthesis (composition) for electronic shopping is described. The approach realizes morphological design of a composite product or a composite action (e.g., product and financial instruments). The solving process is based on Hierarchical Morphological Multicriteria Design (HMMD): (i) multicriteria selection of alternatives for system parts, (ii) composing the selected alternatives into a resultant combination (while taking into account ordinal quality of the alternatives above and their compatibility). Applied examples (composite product, composite action, and product repair plan) illustrate the proposed approach.