Diffusion of technology in the South African Private Healthcare Market

Diffusion of health technology describes the process through which an innovation moves from development and manufacturing into being commercially available and put in use at the intended clinical intervention. The aim of the study was to determine the key elements in driving the success of diffusion of a healthcare innovation into the South African Private Hospital market. The study used Multiple Case Study methodology to collect and evaluate data. Four cases were carefully selected using a two-dimensional selection grid. Eight focussed interviews were conducted and formed the core of the gathered data. The evidence suggests that the relative advantage of the risks and benefits contained in the introduction of a new innovation into the market is the key element. The other four attributes of the Rodgers model all play a role. It is further noted that the dynamic properties of the model by Denis et al, introduce very valuable analysis which often helps to clarify the balance of power related to the relative advantage. The patientpsilas perspective and whether or not the specific innovation allows for patient advocacy to have an effect on the treatment decision had an influence on the success of diffusion.