Travel MoCo– A Mobile Community Service for Tourists

The future competitive advantages for a successful travel industry will most probably be built around effective mobile value services. Mobile value services are services which create customer value with the support of context-adapted mobile technology; this in turn is designed to expand the limits of the possible in the structure of everyday routines. The social aspect in tourism is becoming important. Interacting with other people is found to be a source for tourists to seek information and to make decisions both before, during and after the visit. Earlier research shows that people in general rely more on informal sources such as family and friends than on official channels to satisfy their information needs. We have developed a mobile service called Travel MoCo that allows the user to seek travel related information through social interaction with other people and share experiences with each other anytime and anywhere just by using his/her mobile phone.