The Application of Improved Association Rules Data Mining Algorithm Apriori in CRM

Based on Customer Relationship Management System of ShanHua Carpet Company, this paper introduces an improved Data Mining Association Rules Apriori Algorithm and its deployment to Shanhua group Cross-selling analysis. The deployment of the Apriori algorithm deletes lots of invalid business, reduces the records for the following scanning, which raises the efficiency of data mining. At the same time, with the deduction of the business, the scale of database will also decrease. Consequently, the scanning time will be saved and the processing efficiency will be enhanced.