Study of Consumer Acceptance in E-Commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model

The study of consumer acceptance in e-commerce is imperative to the success of e-commerce. This paper treats consumer e-commerce as a technology adoption process and evaluates two famous adoption model : TAM and TTF model. First gives an overview of the two models on e-commerce, and discusses the advancements of the integrating of the two models. Suggestions for future research on integrating TAM and TTF are finally given.