Greater successes by using Agile Techniques closer to the light bulb moment

BT, as part of its Agile transformation, has widened its Agile footprint into the demand-side of its business. This is being achieved by using Agile techniques in a forum called an Agile Round Table (ART), which is run as early as possible in the decision making process for new concepts. In this context, we present an overview of this forum as created and used in BT. Using an early example, this experience report illustrates the preparation and running of this forum and how, by working closer to "the light bulb moment", we have derived further successes by using Agile techniques.