The effect of Information Technology on E-commerce and E-marketing in Iran

Due to fast changing in ICT, we see some more political, emotional and social changing in the world. Globalization is the fruit of development of ICT. As management experts say, nowadays just companies which are familiar with function and language of ICT can compete in the marketing world. Success in e-commerce requires some marketing characteristics in the electronic world. It is clear that if they want to be successful in new century, they should try to find some new attitudes and paradigms to have a remarkable presence in competitive market. The aim of this article is to recognize the effect of IT on different dimensions of marketing activities and managing relationship with the customers. Also in this article we elaborate on the challenges of e-commerce in Iran