Managing innovation projects in the transnational firm

It has been recognized that, in worldwide companies, the opportunities for innovation and the resources needed for it are often in different locations. The innovation processes then become transnational. Starting from a case study on Nissan cross-border product development, this work shows that, for transnational projects to be successful, a company has to undertake organizational actions in a long-term perspective. Company culture and human resource policy should help shape the organization appropriately, especially to orient it towards the sharing of resources, ideas and opportunities and to leverage local resources to the global benefit.<
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