Creativity in idea generation: an application to GDSS

Several models of the individual's creative process are examined and merged to develop a low-level description of the creative process of idea generation that provides an explanation for the phenomenon associated with creativity, i.e., the incubation and illumination stages of G. Wallas' (1926) model of the creative process. This description is then applied to creativity in a group setting. In particular, the authors examine the implications of this integrated perspective on the value of group decision support systems (GDSS) as a means of enhancing group creativity output.<
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