Alignment of Greenhouse Gas Reduction Activities with Business Strategy

Large companies, especially with a multinational presence, are increasingly challenged to reduce greenhouse gas (GHG) emissions contributing to climate change in response to societal concerns, investor pressures and growing national GHG reduction regulations. Organizations can choose from a wide spectrum of GHG reduction options but may struggle to achieve GHG reduction targets. The authors discuss one approach, which can better align GHG reduction activities with the companies' business strategy, and offer one specific example. This alignment in a strategically focused organization is enhanced by using Balanced Scorecards and Strategy Maps to focus on priority areas, which together can be synergistic for the business and reduce absolute GHG emissions