The artful- and mobile-dodger [location-based social networking]

A new cellphone-based social networking tool aims to make urbanites evenings a lot less hit-or-miss. Thanks to Dodgeball.com, location-based social networking may be the next cellphone craze. This paper discusses a mobile social networking tool, called Dodgeball, that allows young urbanities to link up and meet face to face when they're out on the town. Joining Dodgeball means filling out a profile, posting photographs of yourself on the Dodgeball Web site and listing your friends and their cellphone numbers. Whether Dodgeball succeeds as a business may depend on its success as a social platform.