Videotex as a Marketing Problem

The capability for creating a service and the willingness of customers to pay for that service are not always related. Videotex is now in the transition from being driven by technology to being driven by the marketplace. As a new medium of communications, it will not create information, but it may add value to existing information by providing speed, selection, and interactivity. The degree to which the market will support that added value remains to be determined.