Preference Aware Item Cold-Start Recommendation With Hierarchical Item Alignment

Existing cold-start recommendation methods typically use item-level alignment strategies to align the content feature and collaborative feature of warm items during model training. However, these methods are less effective for cold items with low semantic similarity to the warm items when they first appear in the test stage, as they have no historical interactions to obtain the collaborative feature. In this paper, we propose a preference aware recommendation (PARec) model with hierarchical item alignment to solve the item cold-start issue. Our approach exploits user preference from historical records to achieve group-level alignment with item content feature, enhancing recommendation performance. Specifically, our hierarchical item alignment strategy improves recommendations for both high and low similarity cold items by using item-level alignment for high similarity cold items and introducing group-level alignment for low similarity cold items. Low similarity cold items can be successfully recommended through relationships among items, captured by our group-level alignment, based on their co-occurrence possibilities and semantic similarities. For model training, a hierarchical contrastive objective function is presented to balance the performance of warm and cold items, achieving better overall performance. Extensive experiments demonstrate the effectiveness of our method, with results showing its superiority compared to state-of-the-art approaches.