Blockchain Technology for Mitigating Copyright Infringement on OTT Platforms through the PRISMA Model

Copyright infringement has been a rampant issue on OTT (Over-the-Top) platforms and post-COVID-19 pandemic. Continuous infringement, illegal streaming, and piracy have contributed to 87 billion INR (Indian rupees) in the piracy economy through OTT platforms. Copyright and its protection regime need upscaling through Blockchain technology as a highly monetized and important asset. This paper identifies key gaps in the ongoing research on applying Blockchain technology to mitigate copyright infringement on OTT platforms through the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) model. It creates a techno-legal framework to enhance this application and make it more compliant with the existing copyright laws. The study further showcases the absence of legal implications in the existing studies surrounding Blockchain technology, making them a base for the proposed framework. The proposed framework can be further used to create a robust copyright portfolio for OTT platforms while testing their relevant advancements in Blockchain technology in line with legal and commercial necessities.