Effectiveness of Online Learning Among Hospitality and Tourism Management Students

In response to the worldwide COVID-19 pandemic, virtually every college and university worldwide undertook an unprecedented measure by transitioning their courses to online formats. This study aimed to assess the effectiveness of online learning provided by the College of International Hospitality Management to the students. Specifically, it presented the online application used; determined the effectiveness of the online learning to the students in terms of emancipatory activities, co-participatory activities, qualia/learning experience and Information structure and design activities and test the significant difference on the effectiveness of online learning when grouped according to profile. The study used a descriptive design with 432 third-year and fourth-year students enrolled in hospitality and tourism management courses. The researchers used a random sampling technique to gather the data needed through Google Forms. Frequency and percentage, weighted mean, rank, Shapiro-Wilk Test, Mann-Whitney U, and Kruskal Wallis test were the statistical tools used. Based on the result, most of the respondents were female, in the fourth-year level, and taking up a Bachelor of Science in International Travel and Tourism and Zoom was the most commonly used learning app. Online learning is highly effective in terms of emancipatory activities, co-participatory activities, and information structure and design activities while effective only in terms of qualia or learning experience. Significant differences in the assessment of online learning can be observed in emancipatory activities when grouped according to sex only.