Analysis of Research Fronts and Trends in Economics and Management Disciplines Based on Big Data Visualization

This paper proposes to employ CiteSpace, a scientometric analysis software, to examine research hotspots and emerging trends in big data applications across economics and management disciplines during the 2010-2024 period. Through bibliometric analysis and visual mapping techniques, this study elucidates the thematic evolution, temporal dynamics of research hotspots, and emerging collaboration networks among institutions and key contributors within the domain. Through constructing knowledge graphs for big data research in economics and management, this study reveals a triphasic evolutionary pattern characterized by technology introduction, application extension, and ecosystem reconstruction. The analysis demonstrates a clear transition in research focus from purely technology-driven approaches to cross-domain collaborative innovation. The paper concludes by proposing an optimization scheme for resource allocation and cross-institutional collaboration, providing conceptual references to address disciplinary research bottlenecks and advance technology integration across domains.