Evaluation of Chat Generative AI Usage: What Influences Users' Intention to Continue Using It?

As the integration of artificial intelligence (AI) continues to expand into daily life, chat-based generative AI technology is becoming increasingly popular among users in Indonesia. However, various psychological and technological factors continue to influence its ongoing use. This study sought to evaluate the factors that influence the intention to continue using chat-based generative AI in Indonesia. Specifically, it explores the role of user interface (UI) and user experience (UX) elements, data security and privacy concerns, user loyalty, and user perceptions in shaping user behaviour towards these technologies. To examine these influences, this study used a quantitative approach using SmartPLS 4.0 software and Structural Equation Modeling (SEM) techniques with the partial least squares path modeling method. Data was collected through an online survey distributed through Google Forms from February to April 2025. Data collection using Google Forms, with the criteria that respondents who actively use chat generative AI and live in Jakarta, Bogor, Depok, Tangerang, and Bandung (cities in Indonesia), was collected using the purposive sampling method. A total of 440 valid responses were analyzed. In addition, secondary data was also collected from academic journals, articles, and relevant literature to support the findings.