A Packaging Design Approach Based on the Visual Characteristics of The Human Eye

This paper is based on visual software analysis to improve packaging design and enhance consumer attention. In this study, the algorithm system construction method is adopted, and the packaging design software based on the visual characteristics of the human eye is constructed based on effective evolution and improvement, and the design is gradually improved based on visual perception and analysis, user experience evaluation, and feedback mechanism improvement through data-driven multi-component integration method. The experimental results show that the improved design scheme can increase the visual dwell time by 20%, increase the brand recognition rate by 45%, and increase the product sales by 15%, verifying the effectiveness of the software in the market. It can be seen that the packaging design based on the visual characteristics of the human eye can make the packaging design more visually attractive and market performance.