Data Privacy and Ethics on Social Media Platforms

Social media has significantly altered the way we interact and connect. However, with unprecedented connectivity and information availability, significant challenges arise concerning data privacy, ethics, and transparency. The paper explores the intersection of data ethics and privacy within social media, particularly unclear privacy policies, biased algorithms, and the spread of misinformation. This paper not only explores these challenges but also examines emerging solutions such as Self-Sovereign Identity (SSI) and regulatory measures like GDPR. It emphasizes the need for clear consent, openness, and accountability from platform providers to protect user data and ensure fairness. The paper also explores how emerging technologies like SelfSovereign Identity (SSI) and Web3 can give users more control over their data, helping to reduce misuse. In addition, it discusses ethical challenges related to algorithmic decision-making and misinformation, proposing ways to detect and prevent harm. Lastly, the paper calls for a rethink of “Tech Ethics>” that is more focused on social welfare and redressing inequalities. Using a thorough and analytical approach, this paper aims to create a culture of privacy that encourages participation and supports stronger regulations to address data ethics issues in today's fastevolving digital landscape.