The Role of Technology in Sharing Information on Stock Market

This study investigates the impact of broadband internet on individual investor participation in the stock market, focusing on the Emtrade platform. By analyzing a year's worth of Twitter (X) data from Emtrade, the research evaluates the sentiment expressed in social media communications and its influence on market predictions. The results show a predominance of neutral sentiments, followed by positive and negative sentiments. Additionally, these insights are valuable for enterprises to enhance their social media strategies and for individual investors to make more informed decisions when using information on the Internet, highlighting the role of technology in democratizing financial information.