The Residential Perception of Real-Time Electricity Tariffs

This study explores household perceptions of real-time pricing tariffs, focusing on the influence of energy-related financial literacy and perceived tariff complexity. We conducted a large-scale survey with 1,005 participants in a small European country and analyzed the results using hierarchical multiple regression. Our findings indicate that higher financial literacy correlates with increased perceptions of risks over benefits toward real-time pricing tariffs. However, perceived complexity significantly influences this relationship, reducing the impact of financial literacy. Additionally, demographic factors, including photovoltaic ownership, education level, age, and gender, play significant roles in shaping perceptions. We highlight the importance of simplifying real-time pricing tariffs or providing supportive technologies to enhance consumer acceptance. These insights challenge conventional assumptions about energy literacy and suggest that addressing perceived tariff complexity is crucial for aligning consumer behavior with the goals of the green energy transition.