Dynamic CRM and Power Automate in Industrial Internet of Things and Data Analytics: *Dynamic CRM in the Age of IIoT and Automation

This study explores the integration of Dynamic Customer Relationship Management (CRM) and Power Automate within the framework of the Industrial Internet of Things (IIoT) and Data Analytics. We investigate how IIoT-driven data collection and analytics can enhance CRM systems through automation, enabling businesses to achieve personalized customer interactions, predictive analytics, and operational efficiency. By leveraging Power Automate, organizations can streamline workflows, automate repetitive tasks, and integrate IIoT data into CRM systems for real-time decision-making. This paper presents a comprehensive framework for integrating these technologies, discusses the challenges of data integration and bias in automation, and proposes solutions for mitigating these issues. Our findings demonstrate the potential of combining IIoT, Dynamic CRM, and Power Automate to create intelligent, responsive, and customer-centric business processes.