Invisible-Face: Rethinking Facial Attribute Privacy in Social Media Photo Sharing

As social media gains popularity, users frequently share personal photos without recognizing the risks of exposing their faces to advanced facial attribute detection technologies. These technologies can extract sensitive attributes such as age, race, sexual orientation, and potential health information from facial images, raising significant privacy concerns. Despite the availability of various anonymization techniques, our research reveals that current methods inadequately protect facial attribute privacy. They often fail to balance effectiveness and utility, underscoring the pressing need for more robust solutions in today’s pervasive photo-sharing culture. To remedy this gap, we introduce Invisible-Face, a tool designed to safeguard users’ facial attribute privacy using advanced adversarial perturbation techniques. Invisible-Face uses local, directional, and resilient perturbation generative strategies to obfuscate multiple facial attributes effectively, thus ensuring privacy while retaining the utility of the facial images. Our comprehensive evaluation across various datasets and model architectures shows that Invisible-Face significantly outperforms existing privacy-preserving methods in terms of effectiveness while maintaining high image naturalness. Furthermore, our extensive real-world evaluations on four popular MLaaS platforms—Baidu Brain, Tencent Cloud, Aliyun, and Face ${}^{++} $ —reveal that Invisible-Face achieves comparable privacy protection results while preserving the visual naturalness of images, outperforming existing methods. These findings boost public awareness about the importance of facial attribute privacy and urge online social platforms to improve their protection measures.