Research on Creative Product Design of Enshi Yulu Tea Culture Based on Expandable Semantics

Aiming at the reasons for insufficient excavation of cultural connotation in the design process of Enshi Yulu tea culture creative products, an analytical method based on expandable semantics is proposed. Firstly, the cultural elements contained in Enshi Yulu tea are analyzed in depth, and the vocabulary that can reflect the deep meaning of the culture is extracted from them, and the cultural characteristics are analyzed and the semantics of the vocabulary are extracted, so as to build the expandable primitive model. Through the use of graphical thinking, the semantics of vocabulary is transformed into graphical form, and the scope of expandable design of such graphical semantics is calculated, so as to quantify the connection between culture and specific vocabulary; in the creative product design of Enshi Yulu Tea culture, the expandable semantics analysis has a significant guiding effect and practicability, and it provides a research idea for the design of Enshi Yulu Tea cultural and creative products.