Achieving Competitive Advantage Through Blockchain and Enterprise Metaverse Integration: The Role of Innovation Capabilities and Technostress

This study examines how technology-organization-environment (TOE) factors influence innovation capability, which drives blockchain and enterprise metaverse adoption, ultimately impacting competitive advantage. This study uses the data from 258 managers to understand blockchain integration and enterprise metaverse to achieve competitive advantage. The findings of this study reveal that blockchain traceability, blockchain transparency, technology readiness, the threat of data ownership, and competitive pressure are significantly associated with innovation capability. Moreover, the findings suggest that innovation capability is positively associated with blockchain integration and enterprise metaverse adoption. Furthermore, blockchain integration is positively associated with a competitive advantage. Finally, the findings of this study reveal that technostress moderates the relationship between innovation capability and enterprise metaverse adoption. This study enriches the existing literature pertaining to blockchain, enterprise metaverse, and technology adoption. The research also enriches the TOE and innovation capability theory. Furthermore, this study will also be helpful to organizations that intend to adopt blockchain and enterprise metaverse in the future.