Exploring Consumer Behavior in E-Commerce with AI Personalization and Market Trends Analysis Models

Online retailers must monitor and respond to changing consumer trends to stay competitive. AI-driven customization's revolutionary impact on market trends is the focus of this study on online buying and customer behavior. As AI advances, e-commerce platforms will be able to customize user experiences. Preprocessing, feature extraction, and model training comprise the AI-driven personalization process. Customer data from online marketplaces is collected first. It manages missing values, balance the data, encode categorical variables, scale the features, and minimize the dimensions as part of our thorough data preprocessing to ensure fair and applicable results. To trained the algorithms with CNN and Convolutional LSTM Based on key criteria, the AI model beat LSTM and CNN. It provides personalized insights and recommendations with an average accuracy of 92.03%. Personalized experiences and product suggestions enabled by AI-powered personalization have transformed e-commerce. It's important to use smart algorithms to engage customers and examine large databases. This proposed approach to shows that AI can transform online shopping and improve customer experiences.