Getting Started with The Big 5

Summary

In this chapter, the author maps out the practical steps we'll take to bring The Big 5 to life, building trust with our audience and paving the way for remarkable growth. We can utilize AI to enhance and accelerate our Big 5 content efforts. AI tools can help identify patterns, surface additional questions, and generate ideas that complement the insights from our team. For most companies, there's usually one or two core offerings that drive the majority of revenue. This is where we need to focus our efforts at the beginning. Within that focus, the author generally recommend starting with cost and price content first. Once our major cost and price pieces are complete, we can move on to other Big 5 content for our primary product or service.