Growing Beautifully at Regina Coeli: Award-Winning LINE Stickers Reflecting School Values and Identity

Regina Coeli College, founded in 1932 as the only Catholic all-girls school in Chiang Mai, Thailand, is committed to nurturing knowledgeable, confident, and virtuous young women while honoring its rich cultural and historical heritage. Rooted in the spirit of Serviam ("I will serve"), the school emphasizes love, compassion, and community service as core values. To celebrate and communicate this identity, the LINE sticker set "Growing Beautifully at Regina Coeli" was developed, featuring 16 intricately designed illustrations that encapsulate the school’s values of love, happiness, friendship, and growth. Created using Adobe Illustrator and meeting LINE’s technical standards, the stickers seamlessly bridge generations, blending tradition with modern digital expression to foster connections among students, alumni, parents, and faculty. Awarded first prize in the WE ARE SERVIAM LINE Sticker Contest and released in September 2024, the stickers have gained widespread popularity, with sales proceeds supporting school activities and reinforcing its mission. This initiative demonstrates the transformative potential of digital media in preserving cultural heritage, enhancing engagement, and showcasing a model for educational branding that unites tradition with innovation, ensuring Regina Coeli’s identity remains impactful and relevant in the rapidly evolving digital landscape.