Integrating Knowledge Graphs and Knowledge Management in Ningxia's Wine Region: A Model for Enhancing Management and Marketing

This paper investigates how integrating knowledge graphs and knowledge management technologies can enhance chateaus' management and marketing capabilities in Ningxia's Helan Mountain wine region. With its unique natural conditions and supportive policies, Ningxia is a rapidly developing wine-producing area in China. However, challenges such as changing management and marketing problems hinder further growth. Through observation, interviews, literature review, and analysis of the wine industry, we identify existing challenges and propose a theoretical model that leverages knowledge graphs to organize and optimize chateaus knowledge, improve customer experience, and enhance brand competitiveness. This study provides a pathway for chateau managers and marketers to utilize knowledge assets better, contributing to the digital transformation of the wine industry.