Development of a Virtual Reality World for Avatar Thai Costume Dressing with Integrated e-Commerce System

This study presents the development and evaluation of a Virtual Reality (VR) system designed to revolutionize the shopping experience for traditional Thai textiles. The system integrates customizable avatars and e-commerce functionalities, enabling users to explore, personalize, and purchase traditional Thai attire in an immersive virtual environment. High-quality 3D models and intricate textile designs emphasize the cultural heritage and craftsmanship of Thai textiles, particularly from the Roi-Kaen-Sarn-Sin cluster, which comprises four provinces: Roi Et, Khon Kaen, Maha Sarakham, and Kalasin. Expert assessments rated the performance efficiency with an average score of 4.52, while user evaluations provided an average satisfaction score of 4.14. Although the system demonstrates significant potential, opportunities remain for optimizing scalability and user accessibility. This research underscores the transformative potential of VR technology in creating immersive shopping experiences, fostering cultural appreciation, and driving innovation in global e-commerce markets.