A NEW DAWN IN MEDIA AND ENTERTAINMENT

Summary

Lots of media organizations are thinking about how to leverage GenAI and what the technology means for journalism in the future. As we'll see, GenAI has a lot of potential in journalism, as it can be used to automate the creation of content (particularly for data‐driven stories and reports), and for other tasks. GenAI has lots of potential to revolutionize sports broadcasting by creating more engaging and personalized content for viewers. GenAI can also foster more collaborative and interactive storytelling – meaning writers can create interactive narratives where the storyline progresses based on the reader's choices. A wave of AI‐powered music generation tools have been released that can create or assist in the creation of music. GenAI music tools could even be used to finalize tracks by dead artists. But even real‐life stars are experimenting with AI voice generation.