Exploring Emerging AI and IoT Technologies to Enhance Customer Relationship Management in 5G Networks

The convergence of artificial intelligence, Internet of Things for management of 5G networks to revolutionize customer relationship management. It enables customer engagement, efficiency and levels of personalization. The study explores the emergence of IoT and AI to enhance CRM framework within low-latency and high-speed infrastructure provided using 5G technology. Real time data collection with IoT and AI driven data analytics that offer actionable insights to enable customer behaviour, enabling adaptive and predictive CRM strategies. Additionally, enhanced connectivity with 5G technology to facilitate integration of smart devices to ensure interactive and consistent experience for the customers. The present study examined the operational and technical synergy between the technologies and has high impact on the efficiency of CRM, implementation challenges that include data security and privacy concerns.