Research on Visual Innovation Design based on Virtual Reality Technology

Traditional visual design processes often encounter significant challenges, including limited spatial visualization, time-consuming prototyping, and restricted user engagement. These limitations hamper creative exploration and reduce the overall efficiency of design workflows. To address these issues, an advanced framework integrating virtual reality (VR) technology is proposed. VR provides an immersive and interactive environment where designers can visualize projects in a three-dimensional space, rapidly prototype ideas, and simulate user interactions in real time. This approach facilitates dynamic design processes, enhances creativity, and streamlines iterative development. The proposed framework promotes seamless integration of VR into existing workflows, enabling designers to work more efficiently while fostering real-time collaboration and user-centered experimentation. Through empirical case studies, the research demonstrates the transformative potential of VR in visual innovation design. Results show that VR significantly enhances design efficiency, reduces development time, and minimizes errors by allowing designers to identify and correct flaws at early stages. Designers also reported improved engagement and heightened creative problem-solving capabilities when utilizing immersive VR environments. Despite these benefits, several challenges were identified. Hardware limitations, such as insufficient resolution and processing capacity, can hinder the use of VR for complex design tasks. Additionally, a steep learning curve may limit user adaptability when transitioning from traditional design tools to VR-based systems. To address these challenges, strategies including hardware advancements and tailored training programs are recommended to facilitate smoother adoption and more effective use of VR technology. The findings demonstrate that VR technology holds significant potential to revolutionize visual innovation design by driving efficiency, fostering collaboration, and encouraging creative exploration. As VR continues to evolve, it is expected to play a pivotal role in reshaping creative processes across various industries, providing a valuable foundation for future advancements in design innovation.