A Strategic Localisation Model for India

This paper presents a localisation model specifically designed for the Indian automotive industry, focusing on critical aspects such as government investment, technology transfer, research and development, market analysis, material selection, and alternative technologies in the Indian market. Based on empirical research and industry expertise, the model aims to strengthen domestic manufacturing, promote innovation, and drive sustainable growth. It includes targeted government investment, collaborative technology transfer initiatives, enhanced R&D capabilities, market-driven product development strategies, material selection utilising ABC analysis, and exploration of alternative technologies. The research highlights the importance of a unified approach to localisation that leverages local strengths and international expertise. The model provides practical insights for policymakers, industry leaders, and researchers seeking to advance localisation efforts and promote economic development in India. It contributes to understanding localisation strategies and empirical methodologies for model development. It also offers practical guidance and strategic insights to optimise localisation initiatives, stimulate innovation, and improve competitiveness in the Indian market. Future research opportunities could involve long-term studies to assess the effects of localisation initiatives, comparative analyses with other global markets, and exploration of emerging technologies to advance localisation efforts. The paper's novelty lies in its comprehensive approach to localisation modelling, integrating varied perspectives, empirical evidence, and industry best practices.