Exploring the Adoption of Wearable Technologies by Employees of Ed Tech Sector and Its Impact on Productivity: A Perspective Through the Theory of Gratification

The researchers have utilized the Theory of Gratification as a framework to gauge the adoption intention and hence the impact on productivity by embracing wearable technologies by the employees of Ed Tech sector. The proposed theoretical model has highlighted the impact of Workplace safety (WPS), Curiosity (CUR), Convenience (CON), Social Influence (SOI) and Trialability (TRB) on Adoption Intention (ADI) and productivity of employees. Moderating impact of Trust on the above-mentioned factors have also been validated by using SPSS and AMOS. Theory of Gratification has corroborated the primary responses collected from the employees of Ed Tech sector pertaining in the Bangalore region (n=377). The results arrived at by using Structural Equation Model (SEM) analysis suggest that there exists a significant positive relationship between ADI & WPS, ADI & CUR, ADI & CON, ADI & SOI, ADI & TRI. The moderation results signify that trust moderates the relationship between WPS & ADI, Con & ADI. This study will facilitate the Education sector to arrive at informed decision-making and embrace new technology for the wellbeing of its employees.