Harvesting Consumer Purchase Intentions: Psychological Factors in Organic Food Landscape

The aim of this research is to examine the organic food industry in order to pinpoint the variables influencing various customers' buying choices. It explores attitudes, awareness, incentives, costs, and environmental issues in order to achieve this. Businesses that want to increase customer engagement and optimize the efficacy of their marketing strategy must acknowledge the importance of these factors. The research uses a modeling approach called partial least squares models (PLS) to evaluate the intricate connections that occur between these elements and how they together impact the desire to make a purchase. To get 600 answers to the structured questions, convenience sampling and the snowball sampling approach were used. The suitability of the model was evaluated by using the Fornell-Larcker criterion for discriminant validity in conjunction with a large number of fit indicators. A large amount of fresh information about the intricate systems that influence the possibility of a successful transaction was uncovered as a result of their work. This research adds to our expanding knowledge of the intricate dynamics of purchase intention in the fiercely competitive contemporary market. Additionally, it offers immediately implementable advice to businesses seeking to optimize the return on their marketing investments.