Engineering Approach for Corporate Social Responsibility on Brand Reputation and Consumer Behavior

Corporate social responsibility (CSR) is a factor in customer behavior and brand reputation. Brand reputation, customer behavior, and corporate social responsibility are complexly linked in this research. This research reveals that a company's social and environmental obligations influence stakeholders' decisions. Research shows this influence is significant. This study believed CSR influences customer behavior and brand reputation. Brand equity and consumer decisions are affected by CSR. Research on psychology, international business ethics, and marketing has exploited this theory. Data from different sectors is used to evaluate how CSR influences customer behavior and business views. Case studies and quantitative data explore CSR approaches to boost brand optimism and consumer involvement. The fact that CSR boosts business reputation was shocking. Socio-environmental companies are well-regarded. When shopping, consumers appreciate ethical and social responsibilities. Ecological and social groups care most. In the research, openness and communication may improve the influence of CSR on consumer behavior and business perceptions. The study investigates how these two factors impact their relationship. Customers and CSR may benefit from stakeholder engagement and compelling tales. The investigation revealed CSR issues. This involves stakeholder mistrust and greenwashing. Social responsibility reduces risks and maintains customer trust. The link between corporate social responsibility (CSR) and customer behavior and industry brand reputation is examined in this research. In socially conscious consumer markets, CSR may boost brand awareness, customer loyalty, and economic growth. Since the instances are related, it may be beneficial.