Digital Marketing Trends in the Finance Industry

DFS (Digital Financial Services) are financial services that may be accessed and supplied via digital channels. In other words, DFS are services that are supplied and accessible by customers through their own mobile phones, laptops, Point-of-Sale (POS), ATMs, and so forth. The benefits of DFS may be used to payments, credit, savings, remittances, insurance, and financial information access. The goal of this research is to investigate the impact of digital financing, digital marketing, and digital payment factors on financial performance. Data analysis results demonstrate that digital finance has a favourable and significant impact on financial performance. The report focuses on the digital financial transactions trend and the path forward to increase digital transactions.