Movie Gen: SWOT Analysis of Meta's Generative AI Foundation Model for Transforming Media Generation, Advertising, and Entertainment Industries

Generative AI is reshaping the media landscape, enabling unprecedented capabilities in video creation, personalization, and scalability. This paper presents a comprehensive SWOT analysis of Meta's Movie Gen, a cutting-edge generative AI foundation model designed to produce 1080p HD videos with synchronized audio from simple text prompts. We explore its strengths, including high-resolution video generation, precise editing, and seamless audio integration, which make it a transformative tool across industries such as filmmaking, advertising, and education. However, the analysis also addresses limitations, such as constraints on video length and potential biases in generated content, which pose challenges for broader adoption. In addition, we examine the evolving regulatory and ethical considerations surrounding generative AI, focusing on issues like content authenticity, cultural representation, and responsible use. Through comparative insights with leading models like OpenAI SORA, RunwayML, Luma, Amazon Nova Reel, Genesis, and Veo 2, this paper highlights Movie Gen's unique features, such as video personalization and multimodal synthesis, while identifying opportunities for innovation and areas requiring further research. Our findings provide actionable insights for stakeholders, emphasizing both the opportunities and challenges of deploying generative AI in media production. This work aims to guide future advancements in generative AI, ensuring scalability, quality, and ethical integrity in this rapidly evolving field.