The Impact of Artificial Intelligence for Developing Supply Chain Collaboration Performance: An Empirical Investigation

Organizations are increasingly looking into artificial intelligence to improve operational efficiency and performance. Artificial intelligence marketing makes use of data to forecast customer behavior and improve their experience. It bridges the gap between data science and execution by processing and analyzing massive volumes of previously unmanageable data. An AI marketing tool is a platform or application that employs AI technology to enhance data-driven decisions. These technologies include combine artificial intelligence, and usual processing, by using machine learning, and data analytics to fasten the procedure with automatic processes, then analyze data, and give efficient output for optimizing the result for helping the management to frame new strategy for their business campaigns. This research will provide empirical information on how to maximize the benefits of AI capabilities for generating long-term SCP.